We make decisions based on emotion, and communicate through story.

Kristopher Chandroo will create a series of short videos based on Dr. Tony Yu's teachings (itemized list has been provided). The target audience are veterinary clients (consumers) with skin issues (primarily canine). The videos should be short, upbeat, and the copy should be focused on client "burning pains" as to be highly "clickable".

The positioning can be "How a top skin pro fixes your dogs overwhelming skin problems with the strategic use of food (and stop the licking, ear infections, hot spots and anal gland problems).

Kristopher Chandroo will create the videos, and convey the licensing to Rayne, for unlimited advertising use, in all media, of all images, within Canada, for two years from date of first use (with renewal options).

I have copy written and editorialized the provided list to be as clickable/shareable as possible to the target demographic.

The multiple short videos can be organized into three groups as follows:


The Food Fix:

1) Take the mystery out of your dogs skin: Know these food reactions.

2) How do I know for sure that food is the problem?

3) Top food solutions (that fix the problems that always seem to come back).


We create bite sized titles with copy focused on the client burning pains to increase click rates and engagement with the videos.

Likewise, the content can be filmed as follows (each bullet point being an individual short video):

 

1) Take the mystery out of your dogs skin: Know these food reactions.

  • When they start reacting matters (1. Adverse food reactions - age of onset)
  • You need to know their skin can look like this when food is the problem (2. Adverse food reactions - skin signs)
  • The gut reaction (3. Adverse food reactions - gastrointestinal signs)
  • The other X signs not to miss (4. Adverse food reactions - other clinical signs)

 

2) How do I know for sure that food is the problem?

  • Are these tests going to work for your dog? (5. Adverse food reactions - value of diagnostic tests)
  • The most foolproof way to know if food is the problem. (6. Adverse food reactions - the 4-week dietary trial)
  • The dietary challenge can prove that food is the culprit (12. Adverse food reactions - the dietary challenge)

 


3) Top food solutions (that fix the problems that always seem to come back).

 

  • Will cooked food solve the problem? What to make? (7. Adverse food reactions - home-prepared diets)
  • Lightly seared raw is for dogs too (8. Adverse food reactions - lightly-seared raw diets)
  • A top decision you need to make when feeding commercial diets. (9. Adverse food reactions - commercially prepared diets - novel vs hydrolyzed)
  • Do I have to get it from my vet clinic, or is the pet store ok? (10. Adverse food reactions - commercially prepared diets - veterinary vs commercial)
  • How to get success over the long haul - commercial food vs home-prepared. (11. Adverse food reactions - maintenance diets - commercial and home-prepared)
  • The food solution - So, you have an allergy prone pet. Your top X strategies for preventing food allergies! (13. Adverse food reactions - preventing food allergies in allergy-prone pets)

 

Finally, each video should have an action item - a task for the client to do after watching one of the 13 videos.

Also, this content can be also packaged / edited as modules at a later date for a "Rayne University" or "The Rayne Master Class" for vet clincs as well. 

Every technical decision moving forward, from shoot location, lens choice, lighting, music selection and editing is based on relevance to what I determine in the pre-production. I make choices based on how you want your audience to feel, and what you want them to do after watching the videos.

There are 3 steps to create your videos:

1. Pre-Production (50%)

My approach is to learn, explore and dig deep into the purpose for your videos.

1. Script out and copy write the content and titles for "The Food Fix", as I have done above (first draft - any changes required are welcome).

2. Developing a shot list, so you can maximize the quality and of what is filmed, as well as locations / resources needed.

2. Production (20%)

Kristopher C - Creative Director/Producer/Cinematographer. I provide, deliver and operate all the equipment for audio and video production. 1 day shoot for voice and Broll in Guelph, Ontario.

3. Post-Production (30%).

Final Film Deliverables:
• Delivered in 1920x1080 as a pro-res master & optimized web versions • One round of revision included. • Colour graded & sound mixed for final version • Basic graphics (lower thirds, credits, on-screen titles)