We make decisions based on emotion, and communicate through story.
Kristopher Chandroo will create a series of short videos based your nutritionists teachings (itemized list to be developed).
There will be approximately 7 videos in a similar style to Tony Yu - The Food fix.
The target audience are veterinary clients (consumers) with skin issues (primarily canine). The videos should be short, upbeat, and the copy should be focused on client "burning pains" as to be highly "clickable".
Kristopher Chandroo will create the videos, and convey the licensing to Rayne, for unlimited advertising use, in all media, of all images, within Canada, for two years from date of first use (with renewal options).
We create bite sized titles with copy focused on the client burning pains to increase click rates and engagement with the videos.
Every technical decision moving forward, from shoot location, lens choice, lighting, music selection and editing is based on relevance to what I determine in the pre-production. I make choices based on how you want your audience to feel, and what you want them to do after watching the videos.
There are 3 steps to create your videos:
1. Pre-Production (50%)
1. Script out and copy write the titles for Nutritional Series.
2. Production (20%)
Kristopher C - Creative Director/Producer/Cinematographer. I provide, deliver and operate all the equipment for audio and video production. 1 day shoot for voice and Broll in Ottawa, Ontario.
3. Post-Production (30%).
Final Film Deliverables:
• Digitally delivered in 1920x1080 as optimized web versions • One round of revision included. • Colour graded & sound mixed for final version • Basic graphics (lower thirds, credits, on-screen titles)
Combined creative / Licensing fee: 6000
(nutritionist to suggest topics and I will editorialize for video)
Ottawa location (TBA)
Make up - 120
Craft services - 75
Props provided by Rayne
Music licensing for commercial use: 300
Total: 6495 +hst