Kristopher Chandroo will create “myth-busters” branded videos (up to 2 min long), and additional subtitled versions, that debunk various myths about chicken and chicken farmers, for online and internal use, as well as unbranded versions available to various partners, and some could be at the retail level – beyond web and social, possibly looping on an in-store TV (as per Smithcom).
I will produce:
Farmer myth busting videos (French and English location version, with an additional subtitled version)
Processing myth busting videos (2 locations).
Kristopher Chandroo will convey the licensing to CFC, for unlimited advertising use, in all media, including at the retail level, of all images, within Canada, in perpetuity. In addition, all raw footage will be available to CFC for future use at normal editing rates.
*Client Provisions* - Client to provide selected farmers, location, access, grooming, craft services, and translation.
The audience for these videos are consumers, and the aim is for the viewer to feel like they trust and relate to the farmer.
1. Pre-Production (20%)
CFC/Smithcom will provide scripts.
2. Production (40%)
Kristopher C - Creative Director/Producer/Cinematographer. I provide, deliver and operate all the equipment for audio and video production on site. I direct the shoot, and obtain all coverage required for a compelling edit.
3. Post-Production (40%).
Final Film Deliverables:
• Delivered in 1920x1080 HD• Three rounds of revisions included, additional editing at standard rates. • Colour graded & sound mixed for final version • Basic graphics (lower thirds, credits, on-screen titles) - File transfer (digital online transfer)
Combined creative fee - Including Licensing for online and internal use, unbranded versions for in-store distribution, equipment rental, production of subtitled versions: 23,500 (+HST)
Music licensing for commercial use: 850 + HST
Production assistant: 600 + HST
Airline Travel (producer + assistant), airline baggage fees, car rental, parking and taxi, accommodation (producer + assistant), meals, consumables: 4000