We make decisions based on emotion, and communicate through story.
With 20 years of working in the animal industries and research, 11 years as a veterinarian, and 6 years in the film making industry, I bring not only enormous experience but an ability to convey concepts and ideas through effective film making, photography and storytelling.
I can take facts, figures and examples that support a single purpose, and create effective videos that empower people to make decisions towards that purpose.
Watch this to see what I would do for CFC:
So, now that I've introduced myself, here is a creative brief and estimate for the project.
Kristopher Chandroo will create 2 videos (one french, one english), for online and internal use, and convey the licensing to CFC, for unlimited advertising use, in all media, of all images, within Canada, in perpetuity. In addition, all raw footage will be available to CFC for future use at normal editing rates.
*Client Provisions* - Client to provide selected farmers, location, access, grooming and craft services.
The audience for these videos are consumers, and the aim is for the viewer to feel like they trust and relate to the farmer.
Every technical decision moving forward, from shoot location, lens choice, lighting, music selection and editing is based on relevance to what I determine in the pre-production. I make choices based on how you want your audience to feel, and what you want them to do after watching the videos.
There are 3 steps to create your videos:
1. Pre-Production (40%)
My approach is to learn, explore and dig deep into the purpose for your videos. I will find the key connections that your audience will need to see and hear in order to feel and respond in the way that you intend (trust and relate to the chicken farmer).
Through phone and email discussions with your team, I'll ask all the right questions to get a better understanding of how to achieve the purpose on film. By completing quick and efficient "immersion research", we will determine which stories, keywords and farmer will be best to use for the video.
Together, we will reach two major milestones:
1. Identifying your key themes to be explored in the videos.
2. Developing a shot list, so you can maximize the quality of what is filmed, as well as the quantity for a media campaign.
2. Production (30%)
Kristopher C - Creative Director/Producer/Cinematographer. I provide, deliver and operate all the equipment for audio and video production on site. I direct the shoot, and obtain all coverage required for a compelling edit.
Make up / wardrobe can be budgeted for as well if desired.
Craft services can be budgeted for as well if desired.
3. Post-Production (30%).
Final Film Deliverables:
• Delivered in 1920x1080 HD• Three rounds of revisions included. • Colour graded & sound mixed for final version • Basic graphics (lower thirds, credits, on-screen titles)
Combined creative / Licensing fee: 14,500 (+HST)
Music licensing for commercial use: 650
Travel, accommodation, meals: 3000
File transfer (online transfer)